Bruce Watkins (Chair)

“It was an honour and a privilege to accept the late Barry Knowles’ invitation to succeed him as Chairman of the Reflections board. Barry’s energy and inspiration in raising awareness of asbestos related lung disease and his desire to support medical research that would find a cure or treatment for mesothelioma is what drives all of us at Reflections.”

Bruce is a strategic business adviser, leadership team facilitator and change management consultant to owner/managers of small and medium sized businesses across Western Australia. Building and developing a high performing leadership team is the key that every business owner needs to unlock the business’s dependence on their leadership and to provide the catalyst to sustained growth. Bruce’s skills and experience in organisational development, with a focus on people, systems and leadership have assisted over 120 SME businesses during the past 18 years.

A graduate of two Australian universities, he gained a post graduate diploma in Marketing and Finance from Monash University. He has lectured in Entrepreneurship at Murdoch University to Masters level and has been a senior mentor with Curtin University’s Centre for Entrepreneurship for the past 20 years.

In a former career spanning seventeen years with the Australian Wheat Board (now Cargill owned AWB Ltd) Bruce gained international trade experience providing technical marketing advice to Australia’s export customers across the Middle East and South east Asia. His experience as a non executive advisory board member to numerous clients and various not for profit organisations, combined with his graduate status in the AICD’s Company Directors course, have contributed to Bruce’s skills in the key areas of strategy, organisational development and corporate governance.

In addition to Reflections Through Reality, Bruce is actively involved in other not for profit organisations, including:

  • Baptist Churches of Western Australia Inc. (Council Chairman)
  • 98.5 Sonshine FM Community radio (Board Member)
  • Blue Sky Pilbara Pty Ltd, a Pilbara community development NFP (Board Member)