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  • Steeltoes & Stilettos – Returning to the Runway

    July 2020

    Align your brand with this unique, building and construction industry event as STEELTOES & STILETTOS returns to the runway on Saturday 21 November 2020.

    This unique building and construction industry event brings the risk of asbestos to the big stage when tradies are dobbed-in and sponsored to walk the runway with a model.

    With the highest rates of mesothelioma in the world and the most in-situ asbestos of all the states, asbestos has left a devastating legacy in Western Australia. One person dies every 12 hours from mesothelioma in Australia and an estimated 4000 people every year from the effects of asbestos.

    We are currently experiencing a third ‘wave’ of sufferers including DIY’ers and tradies. This landmark event not only increases awareness within the building and construction industry, but it also spreads the message to the wider community.

    “Master Builders salute the active role that Reflections plays in raising awareness of the potentially fatal risk of dealing with asbestos in the building and construction industry. This event brings the asbestos message to a wider audience and help make young people aware of the terrible outcomes associated with this dangerous substance.

    John Gelavis, Executive Director, Master Builders Association of Western Australia, Reflections’ Ambassador.

    Tradies, both male and female, register and raise funds for the opportunity to walk the catwalk with a model at the event. There are several runway categories each representing different trades – Carpentry, Electrical, Masonry, Finishes and Plumbing. On the night, the red carpet will be rolled out and guests will enjoy canapes and drinks as the top ten fundraising tradies in each category ‘strut their stuff’ in the hope of being this year’s Model Tradie of the Year.

    There are a number of opportunities for you to be part of this exciting event, including:

    • Sponsorship
    • Donation of products or services
    • Participation at the event – dob-in and sponsor a tradie, and attend on the night.

    If you would like to know how you can align your brand with this unique event and, thereby, the message of asbestos safety, contact event manager, Jo Morris.

    Save the date – Saturday 21 November – and follow the event on Facebook and Instagram.