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Tag: model

Steeltoes & Stilettos – returning to the runway

Align your brand with this unique, building and construction industry event as STEELTOES & STILETTOS returns to the runway on Saturday 21 November 2020.

This unique building and construction industry event brings the risk of asbestos to the big stage when tradies are dobbed-in and sponsored to walk the runway with a model.

With the highest rates of mesothelioma in the world and the most in-situ asbestos of all the states, asbestos has left a devastating legacy in Western Australia. One person dies every 12 hours from mesothelioma in Australia and an estimated 4000 people every year from the effects of asbestos.

We are currently experiencing a third ‘wave’ of sufferers including DIY’ers and tradies. This landmark event not only increases awareness within the building and construction industry, but it also spreads the message to the wider community.

“Master Builders salute the active role that Reflections plays in raising awareness of the potentially fatal risk of dealing with asbestos in the building and construction industry. This event brings the asbestos message to a wider audience and help make young people aware of the terrible outcomes associated with this dangerous substance.”

John Gelavis, Executive Director, Master Builders Association of Western Australia, Reflections’ Ambassador.

Tradies, both male and female, register and raise funds for the opportunity to walk the catwalk with a model at the event. There are several runway categories each representing different trades – Carpentry, Electrical, Masonry, Finishes and Plumbing. On the night, the red carpet will be rolled out and guests will enjoy canapes and drinks as the top ten fundraising tradies in each category ‘strut their stuff’ in the hope of being this year’s Model Tradie of the Year.

There are a number of opportunities for you to be part of this exciting event, including:

  • Sponsorship
  • Donation of products or services
  • Participation at the event – dob-in and sponsor a tradie, and attend on the night.

If you would like to know how you can align your brand with this unique event and, thereby, the message of asbestos safety, contact event manager, Jo Morris.

Save the date – Saturday 21 November – and follow the event on Facebook and Instagram.

STEELTOES & STILETTOS – bringing the risk of asbestos to the big stage

The building industry and community came together in the heart of Northbridge on March 9, 2019, for an evening like no other. Tradies were paired with professional models and strut- their-stuff to help bring awareness to the ongoing risk of asbestos. With the highest rates of mesothelioma in the world and significant amounts of in-situ asbestos in our built environment, asbestos has left a devastating legacy in WA. Raising awareness in the construction industry is crucial, and this landmark event also helped spread the message to the wider community.

Well done to all of the 32 tradies who were brave enough to get out on the catwalk and entertain the crowd. CONGRATULATIONS to our runway winners and runners-up and to our 2019 MODEL TRADIE – MATT ‘BUCKY’ ROGERS.

To everyone who donated to a tradie – thank you! The $28,000 raised by the tradies will be used to reduce the impact of asbestos on our community. WELL DONE TO OUR TOP FUNDRAISING TRADIE, TOM KELLEHER.

Our Major sponsor ANZ Enviro + our Runway Sponsors ABN GroupClipsal by Schneider ElectricSTEEL BLUE Boots, Planet Acoustic & Architecture along with all of our Community sponsors – thank you for your support!

Thank you Coconut Grove Bar for allowing us to transform your venue into a runway. Kai V. Ahlefeld & the talented team from Uberraum…amazing! You turned our vision into a reality! Our fantastic MC’s Carole & Russell – your style and showmanship held everything together – thank you for volunteering your time to the cause. Dene Selby and your gorgeous models who you did an amazing job –  thank you for volunteering your time and talent for the cause.

To all the amazing back-of-house team of volunteers and everyone who stepped up to help bring it all together…judges, makeup, hair, photographers, greeters and so much more. You know who you are – thank you!!

Follow the event on Facebook (@Steeltoes) and Instagram (steeltoes_stilettos) to see our ‘models’ in action. Don’t miss the lead-up to the 2020 STEELTOES & STILETTOS – you’re not going to want to miss the runway action!